CRM experts help manufacturers move metal

In the midst of tough market conditions for the UK motor industry, many car buyers are on the look out for bargains in a bid to turn the economic slowdown to their advantage. Mondial Assistance urges manufacturers to look at new ways of “moving metal” and shines the spotlight on CRM as a way to help them sell cars quickly and cost effectively.

“The good news for manufacturers is that there are consumers out there looking to buy a car, with current reduced prices clearly the key motivator for shopping around” explains Becky Green, CRM expert for Mondial Assistance in the UK. “The challenge for the manufacturer and its dealers is how best to tap into that pool of prospects without draining resources or losing focus on potential customers already walking through their doors. This is where we can help. Now is a vital time to implement revenue opportunities and we have the expertise in place to immediately support manufacturers in enticing buyers back to the forecourt.”

Mondial Assistance can help manufacturers support dealer activities to increase foot fall into the showroom. Manufacturers can harness the power of fully trained CRM experts to conduct outbound telemarketing campaigns, as well as follow-up lapsed customers, prospects and non responders to previous marketing campaigns. Mondial Assistance also helps them to communicate their latest deals quickly and cost effectively to generate test drives and boost sales.

Green concludes, “In the last six months, our CRM team has raised a further £18million for its motor clients by getting on the phone and talking to their prospects, irrespective of whether those leads are hot or not. It may sound simple but the revenue we’ve raised demonstrates just how effective CRM can be. At a time when the market is seriously struggling, manufacturers need to pull out all the stops to maximise sales.

“Flexibility is key and Mondial Assistance can deliver a solution designed to fit specific requirements. Whether it’s a simple one-off market test or a sustainable campaign, we can tailor our services to deliver true return on investment, whatever the budget and needs of our motor clients.”