DVLA joy for Valentine’s Day!

DVLA Personalised Registrations has conjured up the perfect Valentine’s gift - a magical search system that takes the thought process out of finding the perfect present!

In preparation for its annual onslaught of passion for requests for romantically-linked registrations, the agency has come up with a solution for anyone wanting to buy their loved one a “gift for life”.

Creating the perfect Valentine’s plate could not be simpler. Users click onto the dvlaregistrations.co.uk, follow the Valentine’s-link from its home page or on-line adverts then type in “his ‘n hers” brief details and press “search”. In a blink of an eye, DVLA Personalised Registrations’ instantly explores its bank of more than 30 million registrations and produces a shortlist of personalised plates more akin to the persons’ personal requirements.

Thanks to DVLA Personalised Registrations’ recently introduced online buying system, several clicks of a mouse later and the relevant paperwork ensuring the plate will be winging its way to the buyer.

Top of the list for the month of love, combined with the availability of the new “09” series which become legal on March 1st, could be ‘MY09 LUV’, which if well received could be followed by ‘MR09 MRS’.

Damian Lawson, marketing manager for DVLA Personalised Registrations, said; “With one in five registrations bought as gifts, we always receive a huge surge in Valentine’s-linked registrations. While the regular plates featuring Xs and K155 are there to be had, the new search system ensures that extra personal touch – in a flash.”