New homes website is a shining star

Home builder Redrow has added another glittering award to its growing collection, this time for the website promoting its luxurious Cardiff Bay development. The inspiring website for Redrow’s vibrant ‘Celestia’ development, designed by digital marketing agency Refreshed Media, scooped a ‘Home Building Standard of Excellence Award’ in the prestigious WebAward competition.

Winning the judges’ vote for innovative features such as the interactive apartment advisor, virtual fly-throughs available as downloadable podcasts, postcard marketing, and high quality design, the website was considered a standard of excellence setting the highest of standards for the industry.

There are still a small number of apartments available at Redrow’s Celestia venture, with the breath-taking views across Cardiff Bay and the buzz of vibrant city life on their doorstep, but home buyers will have to be quickly if they want to snap up one of these stunning properties.

Celestia comprises of seven buildings, each named after a star. The apartments epitomise the glamorous, contemporary and luxurious lifestyles now open to Cardiff city-dwellers and focus on achieving the perfect balance between modern living and home comforts.

Rachael Davies, area sales manager for Redrow Homes (South Wales), said: “Celestia has been a runaway success and it is the icing on the cake to pick up this award for the website.”

Simon Melaniphy, the managing director of digital marketing agency Refreshed, said: “The awards recognise organisations responsible for developing some of the most effective and best web sites on the Internet today. Digital marketing is a discipline that begs its creators to be innovative, and we have more than delivered with ‘Celestia’ on behalf of Redrow Homes, one of the largest housebuilders in the UK.”

The Celestia development features 457 one and two-bedroom apartments and penthouses, in the heart of Cardiff Bay and within walking distance of the restaurants and shops in Mermaid Quay.

Rachael added: “We still have some of these magnificent properties available but I’m sure it won’t be long until they have all sold out so buyers will have to act quickly if they want a slice of glamourous city life.

“We’ve got two beautiful show apartments designed to show people the lifestyle that’s awaiting them, while the panoramic views of the Bay, Severn Estuary and/or city skyline from many of the remaining apartments are quite spectacular.”

The open-plan design of Redrow’s properties offers buyers contemporary style coupled with modern practicality, the sleek layout making it perfect for entertaining friends or colleagues, with the added ‘wow-factor’ of sights and sounds of the Bay.

With Cardiff’s iconic Wales Millennium Centre within walking distance, the Millennium Stadium within easy reach for sports fans, not to mention the wealth of shops, restaurants, health and fitness centres and museums in Cardiff – it is no wonder so many investors and owner occupiers alike have already snapped up lots of the luxury properties.

Apartments currently available, all with a parking space, start from £176,995.

To be one of the last few lucky enough to catch a Cardiff star at Celestia, visit the on-site marketing suite open daily between 10am and 5.30pm, or visit the award-winning website at Celestia.redrow.co.uk.

General information about Redrow and its other developments across South Wales can be found at Redrow.co.uk.