Creative buys seatback advertising on Ryanair aircraft

Ryanair, Europe's largest low fares airline has announced that Creative, the world leader in digital entertainment products, will launch a pan-European advertising campaign through Inviseo Media for seat back advertising on 5 of Ryanair's aircraft.

The 'Inviseo Table' is a backrest tray-table, set with an integrated advertising panel for printed advertisements. Creative is the first company to invest in this advertising medium which will give it unrivalled access to a captive audience of millions of Ryanair passengers every year.

Ryanair's Peter Sherrard said:

"We look forward to welcoming Creative on board and working with them to lower fares while they maximise sales through unrivalled access to millions of Ryanair passengers every year.

Dominic Stead, CEO of Inviseo Media said:

"Our media communicates with consumers in an informative and engaging way and provides advertisers with a truly captive audience. What's more, it reaches an up-scale audience that many other media cannot reach. 72% of Ryanair's estimated 52 million passengers this year are classified as ABC1 and 60% of them are in the 18-44 age group. We are very pleased to announce Creative as our first pan European advertiser on Ryanair."

Riccardo de Rinaldini, Marcoms Manager Europe at Creative, adds:

"Creative has to be consistently innovative to remain at the forefront of digital audio entertainment. We are keen to behave innovatively in all areas of the business and are delighted to translate this ethos to our advertising efforts but not only do we need innovative campaigns to help further develop our brand across Europe, we also need accountability to drive sales in a highly competitive marketplace."