Ryanair revamps its website

Ryanair has today launched a revamped ryanair.com and announced a partnership with global digital advertising agency AD2ONE to generate advertising income from the 5 billion page impressions that Ryanair.com delivers annually.

Ryanair and AD2ONE will allow global advertisers to associate their brands with Ryanair, the world’s largest international airline, by advertising on Europe’s leading website.

Michael Cawley of Ryanair, said:

“Ryanair’s is the world’s largest international airline and with 99% of our flights booked online, this audience puts their money where their mouse is making the Ryanair.com website an advertisers dream and Europe’s largest travel website, because only Ryanair provides Europe’s guaranteed lowest fares. Over recent years Ryanair has received lots of unsolicited advertising requests from non-travel brands and this new partnership allows us to grow this new form of revenue which will lower our costs and help us to lower fares.

“Today, we launch our re-designed website and begin working with AD2ONE, who will manage this service in the UK & Ireland. We will soon expand this activity to cover our European markets. The revenue Ryanair earns from online advertising will help defray our website costs and ensure that Ryanair continues to offer passengers Europe’s guaranteed lowest fares”.

Jo Pike, Client Director of AD2ONE, said:

“We are delighted to be working with Ryanair, the world’s largest international scheduled airline, for the launch and development of their advertising proposition on Europe’s largest travel website. Given the reach and targeting available this will provide an effective destination for FMCG brands to reach customers at the point of purchase”.