50% of UK skiers visit one of five resorts

Research into UK skiers’ holiday habits by Ski Solutions has found that only five resorts account for 50% of all ski bookings. Counting all hotel, chalet and apartment holidays at the 125 resorts Ski Solutions serve, five resorts including Val d’Isere, Courchevel, Lech, Zermatt and Whistler in North America accounted for 50% of bookings.

Because half of ski holidaymakers travel to these resorts, Ski Solutions, the UK’s leading specialist ski travel agency, has created five dedicated websites holding the most extensive independent source of information on each resort on the internet. Each site will contain information on a range of subjects from piste maps, resort statistics and transfers to kindergartens, restaurant and bar recommendations.

• Valdiseresolutions.com
• Courchevelsolutions.com
• Lechsolutions.com
• Zermattsolutions.com
• Whistlersolutions.com

The websites themselves will not offer an online booking facility. Ski Solutions believe that the web is unsuitable for booking complicated travel products such as ski holidays. Instead they rely upon their human ski search engine combining the huge technical power of the Internet with personal knowledge and expertise held by their staff of skiers over the phone. Customers phoning Ski Solutions can ask to speak to an expert who specialises in a particular resort.

Lizzie Norton director of Ski Solutions, “It seems obvious to focus even more than ever on these five resorts, which we already know very well, and to invest extra time and money making sure we know them like the back of their hands.

“Over the past few months, in both winter and summer, myself and members of our 25-strong team have been making extra visits to research these five resorts. Our time has been spent, viewing chalets, hotels and childcare facilities, talking to hoteliers and tourist directors, checking out ski area improvements and, of course, the après-ski scene, for ourselves. We want to be sure that we have the most comprehensive, up-to-date, detailed knowledge of these special places and all that they offer,” continued Norton.

“Because we are an independent ski holiday travel agency, we always have the luxury of being able to place our clients in the hotel or chalet best suited to their requirements, rather than the hotel or chalet we need to fill. Of course, those wishing to travel to our other 120 resorts will continue to benefit from our time, knowledge and expertise as much as ever.”

To coincide with launch Ski Solutions have provided five "cheat sheets" to the resorts.

For more information, visit SkiSolutions.com.