Virgin Atlantic to join forces with NME Magazine

Virgin Atlantic has joined forces with NME Magazine for various ventures throughout Virgin’s inflight entertainment and inflight magazine, Seatback. From October Virgin Atlantic has teamed up with NME Radio for an exclusive show, presented by afternoon host Iain Baker. Its packed full of the best new and alternative music and classic tracks from NME’s heritage spanning five decades championing the most exciting rock’n’roll on the planet. This show will also be available on all aircraft.

In Seatback magazine NME Reviews Editor, Hamish MacBain, will be writhing a monthly critique for the Rock & Alternative Album where he selects a recent release of his choice and reviews it exclusively for Virgin passengers, for October this is CSS ‘Donkey’. Also in Seatback there is an exclusive competition where passengers can win a pair of ticket guest list passes including two drinks tokens for entry into the Club NME nights at KOKO club in Camden. This will be running for the remainder of 2008.

From November NME will compile a monthly 8 track Playlist featuring on the Playlist section of the airline’s V Port inflight entertainment system. NME will be selecting its pick of the best new music for Virgin Atlantic passengers to choose from.

Lysette Gauna, Creative Director for Virgin Atlantic commented:

“It’s great to be collaborating with such an iconic publication and we know our passengers are going to really enjoy the channel created by NME as well as checking out their choices in the NME play list.

NME’s head of marketing Tim Pearson commented:

“To us this deal represents a great partnership as we continue to expand into the North American market. Working with such a high profile partner means that a wider audience will get to read and hear the brilliant music currently coming from both sides of the Atlantic.”

All Virgin Atlantic aircraft are fitted with personal seat back TV’s for every passenger. V:Port, the latest in inflight entertainment, has over 300 hours of Video and Audio on demand which allows passengers to stop, start, fast forward and rewind all the action.

For more information, log on to Virginatlantic.com.