New brand identity for Marshal Tyres

The Marshal brand of tyres was established over 25 years ago and is sold in many countries around the world, including Australia, Germany, Italy and the UK – its largest single market. It now has a striking new identity.

The smart grey and yellow logo will sometimes be used alone and sometimes in conjunction with the familiar red Marshal background. The ‘signature’ was designed to better reflect the clean, high-tech image of the brand’s contemporary product range.

The fresh look can already be found on the sidewall of many Marshal tyres and features strongly in the company’s new Just Drivetrade advertising campaign. All new point of sale materials and merchandise will carry the revised logo, which will progressively replace the original design.

For further information on Marshal and its product, visit marshaltyre.co.uk