Cooper adds Discoverer ATR to its line-up

Cooper Tires has expanded its acclaimed Discoverer off-road family of tyres with the addition of the ‘Discoverer ATR’.

Designed exclusively for use on 4x4s, light trucks and SUVs, the new Discoverer ATR delivers outstanding traction and versatility thanks to a radically new tread pattern, construction and compound.

As Cooper’s hardest-working all-terrain tyre, the Discoverer ATR arrives with the promise of uncompromising performance regardless of the surface.

The rugged five-rib tread pattern extends over the shoulders to enhance off-road traction. Combined with wide and deep saw tooth circumferential grooves, and lateral slots, the Discoverer ATR provides a solid all-terrain performance advantage and enhanced all-weather traction.

Design aside, the ATR, also features a newly formulated compound to deliver a quiet ride and exceptional tarmac handling capabilities.

Overall, the new Cooper offering promises exceptional wear and durability, and, when you add raised white-outline sidewall lettering (in most sizes), you’ve got an all-season design that covers all the bases.

The R and S speed rated all-terrain tyre is available in popular 14-, 15-, 16-, and 17-inch sizes, and one of the industry’s only 20-inch outline white letter wheel diameter size. The new ATR will boast extensive size coverage – more than 50 – that will include many new fitments for 4x4s and SUVs on the market today.

The Discoverer ATR has been designed using Cooper’s advanced VT2ech computer aided modelling technology.