Major update to ‘inawordnational’ site unveiled

Leading global vehicle rental company, National Car Rental, has carried out a major update to its dedicated site for the multinational corporate market, inawordnational.com.

The site is just one facet of the highly successful ‘in a word. national’ marketing communications campaign which launched two years ago and reflects the company’s focus, investment and commitment to the international corporate sector.

The campaign has enabled National to enhance its product and service offering for the sector, by focusing on the key purchasing motivators of international corporate car rental buyers and users. And National is more than equipped to deliver given its success as market leader in the UK corporate and fleet sector and vast global network of approximately 3,800 locations in over 80 countries with a fleet of approximately 300,000 vehicles.

The newly updated site gives the user increased functionality and access, including detailed information on products and services such as Drive National, the international corporate self booking tool and Drive Safe, the unique international road safety initiative.

The site also acts as a knowledge bank for the corporate user with reference articles offering advice on issues such as procurement and duty of care as well as a regularly updated news and events section to give customers fingertip access to what is new. Customers can take part in regular competitions on the site and there is a key questions section which aims to answer many common questions asked about renting with National. As a truly multinational tool, it is available in English, French and German.

A further addition to the site is an online press centre which also archives relevant stories about National across the globe.

Rebecca Madden, Director, EMEA Corporate Marketing at National Car Rental, comments: “Our business with multi-national corporates has gone from strength to strength in recent years as these organisations strive to find a vehicle rental provider that can offer an exceptional level of understanding and service at a pan-European level.

“The ‘in a word. national’ campaign and, in particular the website, have been major contributors to our continued success. The site demonstrates our ongoing commitment to the sector and gives clear insight into our highly developed offering.”