Car rental giant scoops National Customer Service Award for blog

Avis UK’s Marketing and Customer Support Team was presented with the SOCAP Award for Innovation in Customer Service at the recent National Customer Service Awards. This top accolade was given in recognition of the company’s recently launched blog wetryharder.co.uk.

The Avis We Try Harder blog was created in January 2007 to provide an informal platform for interaction with customers, allowing the company to listen to customers and take action from the comments posted by them. In addition the blog keeps customers abreast of inside tips and latest innovations at Avis. In the seven months since its launch, the blog has received nearly 400 comments in over 80 posts.

A panel of over 120 cross-industry professionals judged the National Customer Service Awards and Avis faced toughed competition from its fellow finalists, including Norwich Union and Kaizo. However, Avis came out on top having demonstrated a clear vision for the future of customer service by engaging in open and honest communication with its customers.

Collecting the award last week at Park Lane’s Grosvenor House Hotel, Eibhlin Payne, Head of Customer Support, Avis UK said “To receive this level of recognition for the blog is fantastic! The important thing now is to ensure that we continue to write informative content, and that we stay committed to listening to, and taking action from the comments posted by our customers. This is where the blog really adds value.”

The National Customer Service Award follows a successful year for Avis, with company currently holding a record ten accolades across the travel, fleet and customer service sectors.