Avis reveals latest attitudes to car rental

Price transparency and the ability to book a specific make and model of car are the most important factors for customers when renting a vehicle according to an in-depth survey by Avis.

More than 2,000 customers across the corporate, business travel and consumer sectors responded to the Avis survey, giving an exclusive insight into the latest needs of the modern day car rental user.

The survey respondents’ main focus was the ability to choose the make and model of car they rent and the transparency of rental price and clarity of vehicle condition at the end of the rental contract.

Nearly 65% of renters said knowing the final price before they left their car was very important, while 62% said getting an all-in price was their most key consideration.

Almost 50% of renters said being able to choose the make and model of their car was also a key factor.

Avis is already in the process of extending its Select Series where customers can guarantee booking a VW Golf, Audi A4 or Peugeot 207CC at its key airport and London rental stations.

“The survey provides a valuable insight into what customers see as their biggest priorities through the rental car process. This gives us valuable feedback so we can stay tuned into what our customers expect from the Avis brand,” explained Daniel McCarthy, Commercial Director, Avis UK.

Avis has rolled out its new, clear and transparent Rental Agreement across Europe to help simplify the process for renters. In addition, the company has introduced its revolutionary Rapid Return service throughout its European locations. This ensures that cars can be returned hassle-free in just 90 seconds, with the customer leaving in knowledge that they are guaranteed not to receive any further charges.