All about the eights: Carhire8.co.uk launches on 8/8/08

Car Hire 8, a revolutionary new online car hire service, will launch in the UK on 8 August 2008, CarHire8.co.uk. Car Hire 8 provides car hire reservations from the leading rental brands like Alamo, Avis, Budget, Dollar Rent a Car and Europcar, all in one convenient online destination.

What makes it different from other car rental brokers is that you choose which brand you want use, but still benefit from Car Hire 8’s great prices. Available in 125 countries at 17,000 locations worldwide, Car Hire 8 is built on the consumer centric principles of low-price, ease of use and transparency.

To celebrate the launch, consumers can receive 10 percent off on car hire anywhere in the world throughout the month of August by using promotional code 10OFFCH8 upon booking at Carhire8.co.uk.

Car Hire 8’s superior negotiating power, due to the volume of business conducted in the industry, allows consumers to benefit from the lowest car hire prices available.

No other car hire site makes it so easy to fulfill consumers’ rental needs. Car Hire 8’s website is designed to simplify the booking process with “Click. Book. Done.”. Users simply search for the location of interest and are provided a list to choose from. After a simple click on “Find My Car,” consumers will see a matrix of choices from major brands at special low rates. After making the appropriate selections, users may book their car, fill in personal and payment information, confirm the reservation, and it’s done. The reservation process has never been so easy.

Many travel websites are able to provide low prices, but do not offer consumers all the facts up front on their travel, concealing the brand of hotel, airline or car hire until the reservation is complete. Car Hire 8 provides total transparency to consumers highlighting the leading brands, with which it is partnered to provide the best prices and services, as part of the selection process upfront.

“Our goal in developing Car Hire 8 was to focus on the needs of the UK consumer. Low price is often the motivating factor, but we wanted to go beyond price alone and provide holistic value to consumers with superior service, unmatched buying power and access to the leading car rental brands in the industry,” said Marshall Slaton, Director of Operations.

While the initial launch on 8 August is focused on travel within and outbound from the UK, shortly thereafter, Car Hire 8 will expand throughout Europe and ultimately into Latin and North America.