Mondial’s focus on CRM solutions delivers real results

Mondial Assistance in the UK is the third largest roadside assistance provider with over a 17% market share. It is also the 2nd largest provider of manufacturer warranty solutions, with a 26% market share. Despite its strong market position, its clients consider Mondial Assistance to be the best kept secret in the motor industry. As a key player in the Customer Relationship Management (CRM) solutions market, Mondial Assistance brings its clients real results on sales and customer loyalty. The average client retention for Mondial Assistance is nine and a half years, confirming its ability to deliver return on investment – crucial in the current economic climate.

“Mondial Assistance’s CRM solutions have grown to become a highly successful arm of the business, helping businesses retain existing customers, while winning new and lapsed ones,” explains Lee Taylor, Director of Automotive at Mondial Assistance. “We have a strong and credible management team who has secured, set-up and managed call centre operations for several world leading brands.

By investing in CRM expertise, Mondial Assistance has created a range of telemarketing offerings that deliver bottom line results. Clients benefit from skilled customer interaction, using the latest call centre based marketing solutions.

Mondial Assistance offers three levels of CRM support for manufacturers and dealers, providing a dedicated management team for both long-term and medium-term strategies. The return on investment is agreed with guaranteed call standards, backed up with a pre-agreed level of reporting and analysis to allow robust conclusions and decisions for future activity. Mondial Assistance also provides short-term tactical support, starting from one day and providing a low inclusive cost package with the same level of training and guaranteed call standards.

“As the current economic climate continues to take its toll, winning and retaining customers is more crucial than ever,” Lee Taylor concludes. “Mondial Assistance offers its clients results, combined with commitment to relationship, brand and adding value. It is this focus on delivering what our clients need that has made them stay with Mondial Assistance for nearly a decade – a clear indication of our success.”