Trafficmaster Mobile wins Best Handheld Satnav award

BusinessCar magazine, one of the UK’s leading motoring publications, has awarded Trafficmaster Mobile first place in the 2009 BusinessCar Techies, for the Best Handheld Satnav category.

With Trafficmaster Mobile, users get the most efficient satellite navigation and live traffic information service available based on real-time traffic data and road speed records. It is supported by Trafficmaster’s unique team of Personal Assistants, operating 24/7 - and you get all this on one personal comms device.

It is the next generation in portable sat nav technology and this has been recognised by the BusinessCar judges. BusinessCar Editor-in-Chief Tristan Young, who led the judging, said: “The Smartnav Mobile system offers Trafficmaster’s route planning with legendarily accurate traffic information. Additional features such as a business mileage reporting system, speed-camera alerts, and personal tracking will also be available in the Trafficmaster Mobile app.

“It’s for this reason, moving the hand-held satnav market on a level, that Trafficmaster’s Smartnav Mobile has won the BusinessCar Techie for Best Hand-held Satnav.”

“Trafficmaster Mobile is quite simply one of the most significant developments in portable satnav technology for many years,” said John Lawrence, Sales & Marketing Director, Trafficmaster plc. “and we are delighted this has been recognised with such a prestigious award from BusinessCar. And with the product that started it all – Smartnav - being Highly Commended in the BusinessCar Techies Best Telematics System category as well, this is a great endorsement for our unique product range.

“Trafficmaster Mobile offers huge potential for users and will shortly be available on BlackBerry**, and then Nokia and iPhone later this year,” continued John Lawrence. “We are planning to offer additional services soon too, including our Safe Speed camera alerts; live traffic alerts to incidents or delays and a unique international rescue service, able to help travellers in difficulty across Europe with a locally based, but English-speaking advice and support service. And there are other exciting developments for Trafficmaster Mobile to come!”

The Trafficmaster Mobile software is available to download from trafficmaster.co.uk/mobile with a 30-day free trial. After that users can take out a monthly or annual subscription. Subscription charges are £4.95 per month or £49.95 per year. Personal Assistant calls cost up to 59p per minute.

For more information about Trafficmaster Mobile and Trafficmaster’s other services, visit trafficmaster.co.uk