TomTom WORK supports Safe Driving Award

An award that recognises responsible and safe driving techniques has been launched to run alongside the popular and successful MPG Marathon, which takes place over two days on the 30th September and the 1st October. This year, a record number of cars and vans have been entered for the UK’s premier economy driving event, which is organised by the publishers of Fleet World magazine.

The award is being supported by MPG Marathon sponsor TomTom WORK and backed by the Driving for Better Business campaign, a government initiative designed to raise the awareness of the importance of work-related road safety and organised by RoadSafe. The award is called the “Safe Driving Award” and is sponsored by TomTom WORK.

All of the commercial vans entered for the event will be monitored by TomTom WORK‘s LINK 300 tracking solution, which monitors harsh braking and steering events, together with speeding exceptions, over the two day marathon. The severity of each driving event is measured using a 1-5 star rating system. A report is then generated at the end of the marathon, which allows the judges to analyse the drivers style and behaviour to determine the safest driver, based on the fewest number of driving events and their severity.

“We already have many customers using our system to monitor and report on driving events to improve the way that their vehicles are being driven”, states Jeremy Gould, TomTom WORK’s UK Sales Manager. “This results in a safer and greener fleet and also has real cost savings to these businesses through fewer accidents, less fuel being used and through lower maintenance costs as a result of smoother driving. It may even help to improve the image of the ‘white van man’ as they change their driving behaviour to meet internal safety targets.”