Mountain Icon opens Adventure-Land 4x4 course at the Motorshow

Are you visiting the British International Motor Show next week? If so, make sure you take a trip outside to Adventure-Land.

Designed and built by award-winning marketing agency Brandscape, this demanding off-road course offers the ultimate driving challenge themed around urban regeneration.

The 750-metre long course features nine demanding obstacles including a water crossing, log articulation section, gravel pit and a terrifying 12-metre high bridge. The action packed course has been designed to push the off-roaders to their limits in five challenging minutes of pure excitement.

Paul Lloyd, Head of Off Road at Brandscape and the mastermind behind Adventure-Land, said this about the course: "This is one of the finest 4X4 courses of its type. The British International Motor Show gave us the opportunity to develop some really challenging off road obstacles to showcase the world’s best 4X4s to show visitors. Adventure-Land offers a dynamic and exciting dimension to the show".

Opening Adventure-Land on Wednesday 19th July at 11am will be Alan Hinkes, OBE, the only British climber to conquer the world’s highest mountains. Having driven the purpose-built course Alan commented: "I haven’t had this much excitement since reaching the top of Everest".

So go outside and be prepared to experience one of the biggest thrills the British International Motor Show has to offer – Adventure-Land!

Brandscape is a world leader in developing brand advocacy programmes – including breathtaking off-road experiences. Established in 1998 Brandscape has offices in the UK, USA and mainland Europe and creates and operates experiential marketing events all over the world.