A rising tide of waterside buyers in Warwick

A waterside Warwick development is bucking the current property trend with consistent sales that have put it way ahead of budget and target levels.

The Arena by Laing Homes, just off Lower Cape Road, has been selling consistently well over the last few months and on the very last phase of canal side apartments (originally scheduled for early 2010 but released early due to popular demand), no less than 11 off-plan sales have already been achieved for a Spring 2010 move in.

Sales & marketing director, Carol Edwards, says: “As confidence returns to the market, buying way in advance seems to be in vogue again because these distinctive apartments can be reserved right now when prices are lower for a guaranteed fixed rate. Even as prices rise, customers will be safe in the knowledge that while their property is gaining value, they won’t pay any more than the agreed sale price.

“We’ve literally been building to keep up with demand and I’m not surprised really because it’s an unspoilt and idyllic spot and some of the traditional crafts still exist alongside the picturesque canal and the old Cape of Good Hope waterside pub nearby (featured in the Good Beer & Food guides) still refreshes passing boatmen as well as the locals – old and new.”

The highlight of this record breaking development (a timely regeneration of the old Benfords manufacturing site) are the desirable waterside apartments designed to echo the striking architectural style of former wharf-side warehouses – and they sit in perfect harmony with the peaceful stretch of the Grand Union Canal that they front. And this latest availability includes brand new apartment types like the one bedroom Cosgrove with parking, which is now available from only £126,995, while the biggest apartment available at The Arena (the two bedroom Porchester with parking at a generous 760 sq.ft) is now yours from only £142,995,

Ms Edwards adds: “All of our purchasers at The Arena have found being able to relax and unwind with a stroll along the canal at the end of a long day at work, or over the weekend, is very appealing. That’s definitely what they call the xtra factor! Indeed, the buyer profile here is refreshingly different – much more owner occupation than investor - with a lot of young and mature professionals and also those downsizing because of the picturesque location and the convenience of new build. The M40 and A46 are also within easy reach and provide an excellent link to the Midlands motorway network and London, while it’s only a 10-minute stroll (the sales executives have walked it!) along the canal towpath to Warwick Parkway railway station for connections to both the capital and Birmingham.”

Further information is available by visiting the Sales Centre and showhomes located off Lower Cape Road and open Thursday-Monday from 10am to 5pm and online at laing-homes.co.uk.