New Citroen Business Centres delivering higher levels of service

Citroen has made a major commitment to enhance the support provided to its small and medium fleet operator customers with its recent launch of a new, pan-European Business Centre programme.  These new Business Centres are designed to build and support the Company’s presence in the small/medium LCV and car fleet sectors by offering these customers even higher levels of sales and aftersales service.

In the UK, following a successful pilot operation last year, Citroen is now working to appoint some 90 Business Centres by the end of 2009.  These new centres will offer an expanded range of services, complementing those already offered by the existing Citroen dealer network.

The strategically positioned, Business Centres will be located across the UK and appointed from within the existing Citroen UK network.  These dealers will have made a major commitment to invest in additional facilities, stocking, personnel and specialist training.

The new Citroen Business Centres will offer:-

highly trained LCV and car fleet sales staff

LCV technical support staff with special training

a wider range of new Citroen display products

Relay Specialist and Ready to Run vehicles

a comprehensive range of LCV demonstrators

an enhanced choice of Citroen Approved used LCVs

a wider choice of while-you-wait service operations

an increased variety of courtesy vehicles for customer loan use

Charles Peugeot, head of commercial vehicles, comments: “Citroen recognises the importance of continuing to attract even more customers to the marque.  At the same time, the Company is ensuring that it continues to retain existing customers.  A key element in achieving these objectives is to provide smaller and medium sized fleet customers with even higher levels of support.  Therefore, Citroen is committed to delivering even greater levels of customer service than our competitors, which will be spearheaded by our Business Centre programme.”