DVLA out to deliver its own XM55 MAS gift

DVLA Personalised Registrations is hoping for its own very merry Christmas by setting a new sales record for the festive season.

Buoyed by the news that 2009 monthly sales are up on 2008, the agency’s optimism is further fuelled by the immense interest surrounding its 10-series, which go on sale on December 1, and the final three-day auction of the year featuring 1,500 registrations, also falling into the month.

With records showing one in five personalised registrations are bought as gifts, dvlaregistrations.direct.gov.uk – DVLA’s interactive website and instant portal to more than 30 million combinations – is the obvious solution to quench the public’s thirst to provide unique, ever lasting, gifts.

Damian Lawson, marketing manager for DVLA Personalised Registrations, said: “With monthly year-on-year sales already up and the public’s desire to provide truly personal presents, we really are extremely optimistic we are able to raise the bar yet again in terms of sales for December.

“There is undoubtedly a sway by members of the public willing to go that extra step to provide a unique gift, one that is truly a gift for life, which is exactly what a personalised registration is.

“Our website features more than 30 million registrations and with all-inclusive prices starting from as little as £245, we believe we really do have something to suit almost everyone.”

The agency’s final auction of 2009 gets underway at Tankersley Manor Hotel, near Barnsley, South Yorkshire, on Wednesday, December 2, and will feature 1,500 registrations including 6 O.