Posh to get a taste of the Austrian Tirol

On Thursday 3rd December, Victoria Beckham will be in attendance at one the greatest clubs in the Alps, Pacha in the Designhotel Madlein, Ischgl, for the launch of the first designer bottles of RICH Prosecco and RICH Rosé. The top ski resort of Ischgl in the Austrian Tirol will welcome th style icon, fashion designer and former Spice Girl, for a specially themed ‘Music and Fashion Fairytale’ evening.

Günther Aloys, manager of the Designhotel Madlein, businessman and creator of the original RICH Prosecco, explains, “Victoria Beckham is synonymous with our brand - chic, elegant and stylish - the perfect endorsement for the launch of the new designer bottles of RICH Prosecco and RICH Rosé. What she drinks, everyone drinks and the biggest compliment is her stamp of approval for this luxury bubbly”.

Victoria Beckham will stay in a luxury suite at the Designhotel Madlein, exclusively designed and personifying the concept behind RICH. The brand embodies a new lifestyle, rich in beauty, diversity and edgy creativity. All that is left to speculate is whether David will be joining her?

High in the Paznaun valley in the heart of the stunning Silvretta mountains, Ischgl is famous above all for its extensive high altitude skiing and snowboarding opportunities. There are not many places you can ski two countries in one day but from Ischgl there are some wonderful long, picturesque forest runs down to the duty free Swiss enclave of Samnaun.

The resort will make headlines twice in one week as chart topper Katy Perry will perform the legendary opening season concert on Saturday 28th November, following in the footsteps of Kylie Minogue, Scissor Sisters, Elton John, Lionel Richie, The Sugababes, Bon Jovi and fellow former Spice Girl Melanie C, who have all performed live concerts there.

For further information about the Austrian Tirol, see visittirol.co.uk.