Perrys Motor Group awarded SAF Approved

Perrys Motor Group is the latest high-profile dealer group to be recognised by the Finance & Leasing Association as SAF Approved after all 45 of the company’s retail outlets raised the finance knowledge of staff for the benefit of car buyers.

Specialist Automotive Finance aims to raise consumer confidence in finance sold in dealerships by increasing dealer staff finance knowledge and professionalism. Perrys’ achievement follows Vertu Motors, Mercedes-Benz Retail, JCT600 and many other dealers who have embraced SAF Approved since the award was introduced by the FLA in August.

With all 45 Perrys Motor Group outlets now SAF Approved, customers opting for dealer finance will benefit from improved information and professional standards during the finance process and will be guided to the most suitable finance deal for them. A dealership can apply for SAF Approved once all customer-facing staff associated with the sale of finance have passed the online SAF competence test. More information is available at: SpecialistAutomotiveFinance.org.uk. SAF Approved dealers are sent a welcome pack including SAF-branded material for use in showrooms.

Paul Harrison, Head of Motor Finance at the FLA, said: “Perrys’ achievement is great news for their customers and is further proof that that the retail motor industry is delivering increasingly high standards of service and information to customers considering forecourt finance. We recently met with the Office of Fair Trading, and the regulator is also very supportive of this initiative.”

David Johnson, Group F & I Manager for Perrys, said: “I am delighted that Perrys is now SAF Approved. This is testimony to the hard work that all of our Business Managers, Sales Controllers and Sales Managers have put in to raise the bar and deliver the very best car buying experience to all our customers that visit, call or click into Perrys.

“The SAF initiative ensures that all of our customers can be confident that our sales teams are giving them the best possible advice at all times.”