Make way for eager explorers
Could the all inclusive era soon be over with Brits now going abroad to speak the lingo, sample the delicacies and see the sights? Contrary to the British tourist abroad stereotype of sun, sea and sangria, it seems we are a nation of explorers.
According to new research by villas4you, living like a local and immersing yourself in the local culture is what British holidaymakers are seeking out when travelling abroad.
The survey of 1,000 holidaymakers highlights the key triggers when booking an overseas holiday. Despite recent economic fluctuations, weather (37%) was cited as the main reason for booking above the cost of the holiday (one in three). However, when asked what people like doing on holiday, it is the taste of new experiences that sets our juices flowing with 93 per cent wanting to visit places of interest, followed by trying new food (89%) and speaking to the locals (81%).
Top five wish list for an overseas holiday:
1. Having freedom and flexibility
2. Visiting places of interest
3. Trying new food
4. Speaking to the locals
5. Having more than a hotel room
It seems the stereotypical days of going abroad and never leaving the hotel are over with more people wanting to sample an authentic taste of their holiday destination. 45 per cent of those questioned had been on an all inclusive holiday but when asked what would they would have done to make the experience better, the most popular response (one in five) was leaving the resort more to experience the local area, culture and sights.
Almost all respondents said they like having the freedom and flexibility to enjoy the surrounding areas. 86 per cent of people want more than a hotel room and 72 per cent of people consider a private pool as a holiday must.
Geoff Cowley, managing director of villas4you said: “We carried out the research to see what influences our holiday choices and it seems we want some adventure with our annual holiday! Learning more about the destination and emerging ourselves in the culture and community is something that is obviously important and offers a more authentic holiday experience.
“The fluctuation in the economy has meant for many, European breaks have become an annual treat and so making the most of this time away is key. Our peak summer bookings this year increased by more than 10 per cent on 2008 for Spain and Portugal, with people choosing a villa holiday for the chance to sample an authentic taste of the location they are visiting. We launched villas4you in the Autumn to respond to this demand. Self catering offers complete flexibility and great value for money with the cost split between family and friends and meals can be cooked at home with local produce.”
To find out more about villas4you, see villas4you.co.uk.