Who is Ed Hardy? Just ask Madonna

Coveted in the US and around the world by a long list of film, music, sport and fashion celebrities, Ed Hardy is the fashion lifestyle label taking the world by storm. The collection is a rock and roll performance on fabric and from November 26th 2009, Londoner arbiters of style can join the entourage with the first ever Ed Hardy London store opening at Westfield Shepherd’s Bush.

Ed Hardy is the creative brainchild of Californian fashion icon Christian Audigier who is renowned for turning the relatively unknown Von Dutch label into the global powerhouse it is today.  His heritage in the industry is widely respected, having previously hailed from major design houses such as Diesel, Levi’s, Kookai, American Eagle Outfitters and Lee.
 
Audigier left Von Dutch in search of a story with complexity, and found it in Don Ed Hardy - America’s ‘Godfather of Tattoo’. California native Don Ed Hardy is a painter, printmaker and tattoo artist, and is recognized around the world for his sophistication, depth and sense of experimentation.

By injecting tattoo-cultural themes into vintage inspired styles, Audigier has masterfully brought the tattoo art of Don Ed Hardy to life in the contemporary world of fashion.
 
The ingeniously designed t-shirts, denim, leather and accessories clearly reflect the fast-paced lives from which Audigier draws inspiration - the youth of America, Hollywood celebrities, and the colourful characters of the motorcycle and tattoo cultures.
 
The Ed Hardy label is already a cultural phenomenon abroad, adorning the likes of David Beckham, Madonna, Mariah Carey, Pamela Anderson, Britney Spears, Peter Andre, Paris Hilton, Jessica Alba, Katie Price, Heidi Klum and Snoop Dogg.
 
For further details, visit edhardystores.co.uk.