Hyundai scores with i30 World Cup Tour

It may be 192 days until the FIFA World Cup gets underway, but Hyundai – the official Automotive Partner of the global football fest – is already getting into the spirit of the event.

To celebrate the end of the qualifying stages of the event – which will kick-off in South Africa next June – Hyundai is touring Europe with a fleet of 33 specially designed i30s. To make the tour as colourful as the event itself, 32 of the cars have been wrapped in the national colours of the qualifying teams – which, of course, includes England. The other is a car of all nations, decorated with 32 different flag designs. 

The i30 World Cup tour has stopped at Hyundai retailers around Europe, meeting thousands of football and Hyundai fans along the way. After a tour through London over the weekend the convoy stopped at Chelmsford Hyundai – one of the UK’s most successful Hyundai dealerships – on Monday 30th November.

Bill Cook, dealership owner and Chairman of the Hyundai Franchised Dealer Committee, lined up with his staff to welcome the touring i30s which had battled through weather conditions which will be a far cry from those expected at the finals next June.

Also greeting the 33-strong convoy of World Cup cars were budding footballers from two local schools. Players from Meadgate Primary and Broomfield Junior schools lined up to cheer the i30s as they arrived at the dealership.

Football mad Bill Cook said; “We’re really delighted that the i30 World Cup tour has come to Chelmsford Hyundai – and that Hyundai is getting so involved with the event. Of course, I’ll be supporting England next June and hoping that we can bring the cup back home.”

Ken Lee, president of Hyundai Motor UK, added; “Being the official Automotive Partner for such a huge global event is a great honour for Hyundai. Although I hope England do well, I’ll be supporting South Korea in the finals!”

The convoy of i30s is now making its way from Essex to Holland for the next stage of the tour.