New Peugeot 3008 wins Continental Irish Car of the Year

The Peugeot 3008 crossover has been voted Continental Irish Car of the Year 2010 by the Irish Motoring Writers Association (IMWA). The announcement was made at an awards ceremony in the Crowne Plaza Hotel, Santry, attended by leading figures from the motor industry.

In determining the winner, the IMWA jurors voted on a shortlist of 10 cars spread over five categories. The results of the vote were as follows:

Votes
Peugeot 3008 - 239
Mercedes Benz E-Class - 199
Kia Soul - 198
Honda Jazz - 169
Volkswagen Golf - 165
Opel Insignia - 164
Honda Accord - 132
Volkswagen Polo - 120
Renault Grand Scenic - 70
Renault Kangoo - 28

All 27 members of the Irish Motoring Writers Association voted, awarding points on criteria ranging from innovation and safety to space, comfort, build quality, driving quality and value for money.

Presenting the award to Dave McConnell, Managing Director of Gowan Distributors, Paddy Murphy of Continental Tyres commented: “As a crossover, the Peugeot 3008 is the first Irish Car of the Year to come from outside the traditional car segments. It’s a huge testament to the car’s qualities that it has emerged top of such an illustrious list of models.”

Awards were made in five categories, reflecting the diversified nature of today’s car market in Ireland. The Peugeot 3008 was the winner of the Continental Irish SUV/Crossover of the Year category in addition to the overall award.

Category Winners

Continental Irish Small Car of the Year
Honda Jazz

Continental Irish Family Car of the Year
Volkswagen Golf

Continental Irish SUV / Crossover of the Year
Peugeot 3008

Continental Irish MPV of the Year
Renault Grand Scenic

Continental Irish Luxury / Sport Car of the Year
Mercedes-Benz E-Class

The Peugeot 3008 succeeds the Citroen C5, which took the title last year.

The Continental Irish Van of the Year 2010 award went to the Ford Transit Connect.