Nissan’s market share hits 3 per cent

Nissan in Europe has reported sales of 44,726 units in November, representing an increase of 10,547 units, +31% year on year. Overall TIV was up 10% versus November 2008. 

In Western Europe, total industry volume was up 26%, in contrast to Eastern Europe where TIV was down over 33% versus November 2008. This marks the first year on year Total TIV increase since April 2008. Nissan reported a significant increase in market share (3.0% vs. 2.5%) adding to good performances reported in the last 4 months. This sales and share boost can be attributed to models such as Qashqai, Pixo, Micra and Note, with strong customer demand for these models across all markets. Passenger car TIV was up 13% mainly driven by scrap incentives. This was offset by a continued drop in the LCV market (-12%)

Bernard Loire, Vice President Sales Operations for Nissan in Europe commented: “Our November market share equaled our best monthly market share this year which was well ahead of last year continuing our consistent performance each month and growth of share in most major markets.

We still have high levels of demand for our volume products Qashqai, Micra, Pixo and Note. However, we are still cautious about future months due to the uncertainty after the scrappage schemes end or change in many Western European countries and the continued uncertainty in Eastern Europe.”