FJ Need utilise new Volvo trucks to help launch new cheese branding

FJ Need (Foods) Limited, the Cheshire based cheese supplier, recently unveiled two new Volvo FH-500’s, revealing new livery to mark the final phase of the company’s brand development project.

Specified in Globetrotter XL, the Euro 4, 500 hp tractor units, are two of the last few Volvo’s to be placed on the road with EGR technology. They are fitted with a manual gearbox and a host of optional extras, including leather seats, fridge, upgraded living package and Volvo’s new driver visibility package.

With an aim to generate sustained growth and help to raise the company’s profile, FJ Need (Foods) Limited has rebranded one its most popular product lines - their ‘Spinnyfields’ cheese brand - to build upon its success of over 20 years of trading.

As part of the rebrand strategy, the company have refreshed the ‘Spinnyfields’ logo, signage, product packaging and host of marketing material. The final stage has been to replicate the new brand and image on their fleet.

FJ Need’s Marketing Manager, Dawn Storey commented, “As one of world’s best known brands, Volvo were the ideal marque to help us to raise our company’s profile within our industry with fresh new livery.”

Going into service in the North West the vehicles, sold by Thomas Hardie’s Area Sales Manager, Mark Lingard, have been placed on a standard three- year repair and maintenance contract, at the Volvo dealerships Middlewich depot.

Having purchased a number of Volvo’s over the years, FJ Need’s Transport Manager, Simon Platt commented that, “I have always been impressed with the extras that Volvo provides and their value for money.” He added that, “As our drivers are away from home for up to five days at a time, comfort is paramount.”

FJ Need (foods) Limited will use the FH-500’s to distribute their extensive range of cheese products across the UK and parts of Europe.