New toothpaste brings relief to sensitive teeth

Over 57% of the world population suffer from sensitive teeth at some point in their lives and it would appear that this figure is on the increase. Teeth sensitivity is caused when enamel is eroded leaving the porous dentine layer of the tooth and exposing the sensitive nerve endings. Main triggers of sensitivity include hot and cold foods, sugary foods and white wine - making the Christmas season a bit of a nightmare for sufferers.

Colgate has just launched a new revolutionary toothpaste which is set to transform the lives of sensitive teeth sufferers all over the UK. Moving away from the typical formula’s used in other toothpastes, Colgate Sensitive Pro-Relief is the first of its kind to make use of Pro-Argin; a new technology that has been clinically proven to deliver instant and lasting relief against tooth sensitivity.

Colgate Sensitive Pro-ReliefTM contains a chemical compound called Pro-Argin. This formula uses an amino acid, arginine, and an insoluble calcium compound, calcium carbonate, to treat and prevent sensitivity symptoms. Whilst most sensitive toothpastes primarily numb sensitivity pain, Colgate Sensitive Pro-Relief blocks the transmission of heat, cold, air and pressure that stimulate pain receptors within teeth.

Colgate Sensitive Pro-Relief can be directly applied to a sensitive tooth to deliver instant relief, the correct method to achieve this is by using your finger tip to directly massage for one minute. With regular brushing, the toothpaste builds a lasting protective barrier that acts like a seal against sensitivity - allowing you to enjoy your the season of indulgence free from the pain of sensitive teeth.