Raise your arms if you want soft skin

Palmolive Soft & Gentle has announced the inclusion of soybean oil within all of its anti-perspirant deodorants.

Designed to keep your underarms irresistibly soft and smooth, this nourishing natural plant extract will be included in all twelve feminine fragrances from September.

Why Soy?
Soy has long been known for its beneficial properties to the skin and is used world-wide within baby lotions, moisturisers, lip balms and sunscreens. Like other areas of the body underarm skin is susceptible to moisture loss and dryness, often caused by friction, shaving and perspiration. Soybean oil is an excellent emollient, as it compliments the skins natural balance, allowing it to absorb and retain moisture.

Bring out your feminine side
Regular shaving can cause your skin to become dry and stressed yet when it comes to taking care of your skin, underarms are often overlooked, making you reluctant to show them off. Palmolive Soft & Gentle, now enriched with soybean oil, keeps your underarm skin irresistibly soft, allowing for a smooth and close shave, whilst continuing to offer 24 hour anti-perspirant protection against odour and wetness. With the new formulation across the entire range of feminine fragrances you’ll be able to care for your skin and bare your underarms with confidence.

Palmolive Soft & Gentle anti-perspirant deodorants RRP: £1.75 for 150ml Aerosol, £2.44 for 250ml Aerosol and 97p for 50ml roll-ons, and are available from leading supermarkets and high street retailers.