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WorldHotels launches ‘recession-buster’ initiatives

7th January 2010 Print

Following its very successful “Take 5” initiatives in 2009, WorldHotels, the international group for independent hotels, has launched the next level of its global 'Recession Buster' measures.

The five initiatives entitled “High 5” will drive short-term business for affiliate hotels and kick off the group’s “Raising the Bar” strategy for 2010.
Robert Hornman, Managing Director of WorldHotels, commented on the initiatives: “The accomplishments we achieved for our hotels through ‘Take 5’ have shown that by taking the initiative it is possible to generate growth in various market segments and channels – even in challenging times. With ‘High 5,’ we want to extend this success into 2010.”
High 5 consists out of the following tailor-made initiatives for all target groups:
1. MICE Incentive
This first initiative will boost WorldHotels’s group business with an extensive booking incentive for MICE professionals. Selected MICE clients will receive a €50 gift voucher for companies such as Amazon or iTunes for every €5,000 business booked until 31 May 2010 (up to a maximum of €100,000 business booked).
2. Global Corporate Value
Exclusively for selected global corporate partners, WorldHotels has introduced a special corporate rate programme. It guarantees a rate of five, ten or 15 per cent better than the best available rate (BAR) for contracted, as well as non-contracted, destinations. This initiative is valid until 31 December 2010.

3. American Express Platinum
WorldHotels has secured Platinum Hotel Chain status with American Express. American Express card holders will benefit from preferred rates until 31 May 2010.

4. Promotion “Smart Savings – Unique Stays”
The hotel group is continuing its successful global promotion “Smart Savings – Unique Stays” with an extended validity until 31 May 2010. The promotion attracts leisure travellers with special rates that include breakfast. It will be supported by an extensive marketing campaign, which will include advertising, direct mailings, e-newsletters and press releases. The rates can be booked at

5. Airline Initiatives
And finally, WorldHotels has launched a series of attractive promotions and special offers in conjunction with its strong network of 17 airline partners. By presenting their boarding pass, frequent flyers can receive additional benefits and collect extra miles with the mileage programmes of all airline partners, such as Miles & More, Iberia, Czech Airlines and Air France/KLM. A full list of participating mileage programmes is available at -
“High 5 is the first set of measures that kicks off our ‘Raising the Bar’ strategy 2010 and it has been highly welcomed by our hotels”, continues Robert Hornman. “In the last quarter of 2009, we had already surpassed the booking levels of 2008 and we are very confident that with these new initiatives we will be ‘raising the bar’ in all business segments in the first quarter of 2010 and throughout the year.”