Blockbuster Barclaycard advert revealed online 22 January
Barclaycard is to reveal the much anticipated sequel to its famous waterslide commercial online on 22 January followed by its first airing on ITV1 on 24 January during Dancing On Ice. The new advert tells the story of an even more adventurous and innovative commute to work - on a rollercoaster. The fast and exhilarating 60 second rollercoaster ride brings to life Barclaycard's mission of making its customers' lives easier, both retailers and consumers, through contactless payment technology.
Rollercoaster takes forward the successful features of Waterslide, and uses a fun and engaging story of one character's journey to work to promote the ease of using a Barclaycard. The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Filmed in New York and Hollywood, the shoot for the rollercoaster advert has been the most technical and complicated to date in Barclaycard's celebrated history of advertising. It combines the use of a real rollercoaster cart and 40ft of working track; the first use of ‘Spidercam' in an advert since it was developed to film parts of the Spiderman movies, as it could capture the variety of perspectives of the location and mimic the feel of a rollercoaster; and complex CGI to help create a realistic vision of a rollercoaster weaving in and out of the city's skyscrapers.
The four week campaign launches online on YouTube and Barclaycard's Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Saturday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using facebook.com/barclaycard as a hub for all new information about the commercial.
Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Contactless payment technology was pioneered by Barclaycard in the UK in 2007 with the launch of Barclaycard OnePulse. Now, all Platinum, Gold and Classic Barclaycards are issued with contactless technology and over five million are in circulation in the UK. Over 20,000 retailers now accept contactless payments throughout the UK.
Created by leading advertising agency BBH and directed by Nicolai Fuglsig, the commercial is designed to bring to life Barclaycard's vision of a world where payments are simple and stress free.
Paul Troy, Head of Advertising and Content at Barclaycard said, "The success of our waterslide advert was absolutely fantastic and we have built upon that with Rollercoaster which is another great metaphor for how Barclaycard makes payment so simple for our customers. It again breaks boundaries for Barclaycard and is the most technically advanced commercial we have ever filmed. Creatively this is another first with no one ever having gone to work on a rollercoaster!"