Aviva launches equity release DVD for customers

Aviva - one of the UK's leading providers of retirement solutions - has reaffirmed its commitment to the equity release market with the launch of a new customer DVD information pack. The DVD provides an easy way to understand the main features of equity release and helps people decide if it's the right option for them.

Featuring three Aviva customers talking about their experiences, the new DVD has been developed using extensive consumer research. Former BBC Crimewatch presenter Sue Cook fronts the DVD, which includes information about the range of products and options available, advice from a financial adviser, and frequently asked questions.

Experts in financial planning for retirement, Aviva has helped more than 90,000 people release over £3 billion of equity from their homes during the last 11 years.

This latest move strengthens Aviva's pledge to grow its share of the equity release sector, following the decision by a number of providers to pull out of the market recently.

Clive Bolton, ‘at retirement' director for Aviva said: "We know most people have a picture in mind of how their retirement years will be, but not everyone has the funds to turn these ideas and dreams into reality. At Aviva we want to help people have the lifestyle they deserve in their later years. We would therefore encourage people approaching and in retirement to look at their full range of assets, including pensions, investments and property in order to make this happen.

"Equity release is one way of turning capital into cash. This new DVD and brochure helps people to understand more about their options, and decide whether equity release is right for them."

"While people may have seen certain providers withdraw from the market in recent months, we would like to reassure customers that Aviva is dedicated to providing quality equity release plans. We believe in providing our customers with the widest possible range of retirement solutions and we have the scale to handle the increased demand that remaining equity release providers may now see."

The DVD is available to view on youtube.com/user/AvivaEquityRelease

Customers can order a copy of the free DVD information pack on 0800 404 7162.