MirrorMe wins IMA Outstanding Achievement Award

Middlesbrough based games studio, Ideonic, wins prestigious international award – beating companies around the world – for its Facebook application, MirrorMe.

MirrorMe shows you what your face will look like in the future if you persist with bad habits like smoking, drinking and taking illegal drugs. MirrorMe uses the same facial recognition technology that the CIA and police around the world use. After answering a few questions about your lifestyle, it produces an image of what your future face will look like.

Jeremiah Alexander, Ideas Architect, Ideonic says: “We launched in Q4 2009 and are excited to announce that MirrorMe has already won its first award! MirrorMe beat competition from across the world to win an outstanding achievement award in the lifestyle category of the 2009 Interactive Media Awards. It’s a great honour to get this award and hopefully the first of many!

We worked really hard developing the MirrorMe application and took risks to push both technical and creative boundaries. This makes it even more rewarding we receive recognition from the digital community.”