DVLA’s star registration fetches £80,000

2010 has got off to a flying start for DVLA Personalised Registrations with the agency selling 1 OOO for more than £80,000 at 10.30am morning.

It took a winning bid of more than 10 times the registrations’ £8,000 reserve for the mystery buyer to finally claim his prize – the first of the triple OOO series to be released by the agency - during a thrilling bidding battle at the Haycock Hotel in Wansford, Cambridgeshire.

Prior to 1 OOO going under the hammer, the most expensive registration sold during the three-day event was 1 LFD, fetching £20,000.

Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “The year could not have got off to a finer start, we were hoping for big things from 1 OOO and the registration delivered. Roll on the rest of the year which will see other triple O plates coming into the fray.”

DVLA Personalised Registrations second three-day auction of the year will be staged at Old Trafford, home of Manchester United, from Wednesday, March 24. Among the 1,500 registrations being sold will include 2 OOO, together with 9 O and a host of man United-related plates.