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Virgin Media pioneers free landline to mobile calls

2nd February 2010 Print

Launching on 1st April, Virgin Media will become the first phone provider in the UK to offer new and existing customers free home phone to mobile calls. In a pioneering move designed to give its customers even better value, over four million Virgin Phone customers will be able to call Virgin Mobile customers without charge, demonstrating unbeatable value and giving families and frequent callers a chance to save hundreds on call charges to mobiles each year.

The new initiative, which comes as part of a variety of unlimited calls packages on all Virgin Phone tariffs, is designed to give customers a worry-free way of keeping families connected, and friends in touch with loved ones. With over £1.6 billion spent on calls each year from fixed line to mobiles in the UK, this groundbreaking offer will give Virgin Media home phone customers an unbeatable way to save with unlimited calls to Virgin mobiles, added to the unlimited voice calls to UK landlines already included in their packages.

The move reflects Virgin Media’s focus on innovating in the mobile market and giving its customers more. With ten per cent of Virgin Media customers subscribing to 'quadplay' or four services, nearly half a million customers will be able to benefit immediately from free calls from their Virgin Phones to their Virgin Mobiles in addition to the free Virgin Mobile to Virgin Mobile calls they already benefit from. Alongside this, more than 4 million home phone customers will be able to make free calls to anyone with a Virgin Mobile phone.

Graeme Oxby, executive director of mobile and telephony at Virgin Media said: “At a time when other providers seem keen on giving their customers less from their phone service, we are extremely proud to be leading the way in this field, being the first to offer free home phone to mobile calls. Our successful quadplay strategy has demonstrated customers are looking for exceptional value by bundling more services together, and this move to include free calls to mobiles with our home phone service underlines our commitment to ensure Virgin Media customers get the best deals possible.”

For more information on Virgin Media products and services, visit