RSS Feed

Related Articles

Related Categories

Citroen DS3 and Spotify sound out the best ‘ANTI RETRO’ songs

15th February 2010 Print

To celebrate the arrival of the radical and forward-thinking new DS3, Citroen and Spotify, the popular music service, have embarked on an exciting new project to find the ultimate ‘ANTI RETRO’ songs.

With involvement from some of the UK’s best known musical acts – Ash, Faithless, Editors, Stereophonics, Zero 7 and Temper Trap – a special section of Spotify has been dedicated to the hunt for tracks that best embrace the qualities of ‘ANTI RETRO’ – songs that were considered future-facing, distinctive and progressive for their time.

Each artist or group has selected 30 songs that they consider to fit the genre of ‘ANTI RETRO’. Over the course of two weeks Spotify users are invited to vote for their favourite tracks. At the end of the voting period each of the artists’ new playlists, containing the 10 most voted-for songs, will be released at a rate of one per week with each artist providing a commentary to accompany their playlist.

Citroen’s new DS3 embraces forward-thinking attitudes both in its design and customisable style.

The artists who joined up with Citroen for this project also embrace creative technology in their approach to the music industry. Veteran rockers Ash are helping to revolutionise the music industry by ditching the concept of ‘the album’ and starting a subscription based singles project from their website, releasing a limited edition new song every other week for a whole year.

For more information on the project, head to spotify.com/en/. Spotify is open to everyone, both through an ad-supported free service or a premium subscription service offering mobile phone access, CD-quality streaming and offline play.

This unique project started February 11th.