Maserati steals the show on Menswear Day at London Fashion Week

As the success of menswear showcase during London Fashion Week grows, Maserati GB was proud to lend its support to AMCK Models, London's only specialist men's model agency.

February 2010 saw AMCK Models first London Fashion Week season set off to an amazing start, with their male models flying in from as far a field as Tokyo to walk for Paul Costelloe (the show that opened this season's London Fashion Week) Nasir Mazhar, Mister&Mister, Rui Leonardes, JaidenRVAJames and others.

The models arrived at the menswear shows, held at the BFC venue in Somerset House and at various other locations around London, onboard black Maserati Quattroporte Sport GTS cars. Whether cruising around town or arriving at one of the many events during this hectic week, the Quattroporte Sport GTS creates a sense of occasion every time it appears, thanks to the enticing sound of its exhaust note.

Simon Ward, Joint Chief Executive of the British Fashion Council commented: “The strength and diversity of labels showcasing their Autumn / Winter 10 collections shows just how much support there is for a dedicated menswear day in London.”