Prestige reports surge in summer bookings

Independent tour operator, Prestige Holidays, has seen a sharp increase in bookings for Summer 2010 with a year on year rise of 20%. Top selling destinations include: Morocco up 230%, Lake Garda up 328% and the Algarve which has seen a 72% increase in bookings.

John Dixon, chairman and managing director, Prestige Holidays, comments: “We are delighted with how the year has started. The growth has to be due to a combination of factors including some great early booking offers, our very competitive prices and an increase in public confidence. Also we have expanded our Algarve programme in recent years and this has had a positive impact on bookings.”

“Part of the reason Turkey and Morocco have sold so well is they are not in the Euro zone. Also a good proportion of our bookings come through agents and we have a very effective way of working with them. For example we are paying for mailings to their clients and going 50/50 on ads. Our innovative email system enables us to provide them with very keenly priced tactical offers within 30 minutes of one arriving from a hotelier.”

Prestige's new Canada programme is also selling extremely well with over £500,000 worth of business booked since its launch at the end of last year.