Volvo FMX construction truck premieres at Bauma 2010

Volvo Trucks has announced that it will be introducing an important new truck at BAUMA 2010 Construction Show in Munich – the Volvo FMX.

The FMX has been designed specifically for heavy on/off-road tasks within the Construction segment.

“This is a great truck, and I’m very proud of it,” says Staffan Jufors, President and CEO at Volvo Trucks. “The new Volvo FMX really puts us – and our customers – in pole position.”

Towards further specialisation
Volvo Trucks has been producing construction trucks since 1928. Today, however, the Volvo FMX marks a new phase towards further specialisation. This has resulted in a separation of the highly successful FM range into two dedicated parts - Construction and Distribution.

“Customers are asking for increased specialisation and we are listening to them,” explains Staffan Jufors. “The purpose-engineered Volvo FMX is the proof – a truck that truly reflects its capabilities, inside and out. It breathes construction.”

Growing focus on Construction
The Volvo FMX is the latest contribution to Volvo Trucks’ aggressive product strategy – the most challenging product plan in the history of the company. The upcoming launch sends a powerful signal that Volvo is increasing its focus within the Construction segment.

“We are already successful with our current Volvo FM model, particularly in Russia, Eastern Europe and the Nordic markets, but with the new specialised Volvo FMX we see a huge potential to increase market share even further – in all markets,” comments Staffan Jufors.