Bicester Village celebrates new British design talent
Luxury shopping destination, Bicester Village and the British Fashion Council have joined forces in a unique collaborative venture to launch the first ever ‘Pop-Up’ store designed specifically to celebrate new British design talent.
The ‘Young British Designer’ Pop-Up store, located in a prime position at Bicester Village will run from 29th March - 7th May 2010 and for six weeks only will exclusively showcase ready-to-wear and accessories collections from some of the most talented designers to have graced London’s catwalks this season, with price reductions of up to 60%.
Designers who have confirmed their involvement in the Bicester Village ‘Young British Designer’ Pop-Up store include House of Holland, Richard Nicoll, Markus Lupfer, Emma Cook, Osman, Mary Katrantzou, Louise Gray, Sykes, Felder Felder, Hannah Marshall, Charlotte Olympia, Maria Francesca Pepe and shoe designer of the moment Nicholas Kirkwood.
The exciting, boutique-style concept store has been created to support those Young British Designers recognised by Bicester Village and the British Fashion Council as the future of British Fashion - the home-grown, new generation of talent whose avant-garde styles are integral in pushing the industry to the next level. As a truly unique shopping experience, the store will also offer an unprecedented opportunity to purchase ‘must have’ pieces by a collective of young designers who’s sought-after designs have never been brought together in a single space and will attract shrewd fashionistas eager to get their hands on more affordable investment purchases, not to mention key pieces over which they’ve been coveting all season.
“Bicester Village is delighted to be working with the British Fashion Council on such an exciting initiative in support of Young British Designers. We are committed to providing a retail opportunity for young designers to showcase and sell their collections to the wider public. We hope to grow the offering season by season with emerging designers joining the scheme to ensure Bicester Village continues to deliver the ultimate shopping experience.” Desirée Bollier, Chief Executive Bicester Village/Value Retail
“The British Fashion Council is pleased to announce the forthcoming collaboration with Bicester Village on the ‘Young British Designer’ Pop-Up store. As an organisation it has always been top of agenda that we offer young designers support and commercial direction in order to grow their businesses. We feel that this scheme is a very exciting opportunity for the designers involved.” said Harold Tillman, Chairman of the British Fashion Council.
With 2010 also being the 15th anniversary of Bicester Village, the ‘Young British Designer’ Pop-Up Store in association with the British Fashion Council will deliver a perfect lead in to a year which is set to see young British designers flourish and is one of the key planned projects celebrating Timeless British Fashion at Bicester Village.
For more information, visit: BicesterVillage.com
