Pricey car dealers could drive a large hole through your finances

Drivers who sign-up to a finance package with a car dealer could find themselves out of pocket by almost £1,400 Alliance & Leicester Personal Loans warned today.

New research from the low-rate personal loan provider shows that almost half of those who borrow money to buy a car choose an uncompetitive finance deal that could leave their finances exhausted, and drivers fuming.

Almost one in five (18%) car owners typically used finance from a car dealer to purchase their car - with four in ten (38%) of those claiming it was for reasons of convenience. However, despite many car dealers’ interest rates set well into double figures, one quarter (24%) of borrowers believed that the finance deals offered by car salesmen were the most competitive available. A further six per cent admit to signing up after a salesman convinced them that their finance was the best deal available.

Statistics from Alliance & Leicester show that on average people borrow £9,000 when they buy a new car. Borrowing this amount on a four year hire purchase agreement with Citroën, at their typical rate of 13.2%, will mean paying almost £2,500 in interest - almost £1,400 more than you would do with an Alliance & Leicester personal loan at 5.9%. That would be enough money to load your new car with mod-cons like SatNav, air conditioning or leather seats. It could even cover your fuel bills for a year.

And for the 4% of borrowers who chose to flex their plastic and buy a car using their credit card, which typically charge upwards of 15%, the cost could be much more.

Claire Alvey, Personal Loans Manager at Alliance & Leicester explained: “You don’t have to be a rocket scientist to recognise that choosing finance from a car dealer with an astronomical interest rate could cost the earth. Drivers could be losing out on almost £1,400 just by allowing themselves to be talked into signing on the dotted line by a silver-tongued salesman.”

While half (53%) of drivers with previous experience of buying from a dealer say they would consider them for future finance, drivers do seem to seem to believe they could strike a good deal. Only one in six (17%) borrowers say they would be willing to pay over 6% APR. But when it comes to the crunch car dealer interest rates are often more than double the price limit that most borrowers seem to set themselves.

Claire Alvey added: “Its concerning to see that so many people believe they are getting a good deal, and are happy to go back for more pricey finance in the future. This could be because they are not researching what other deals are available, take the salesman’s word at face value, or simply get caught up in the excitement of buying a new car.

“We would always recommend that people look into how they would finance their purchase before shopping for a new motor. Being a cash buyer gives you a huge amount of bargaining power, so in addition to saving nearly £1,400 on your finance, you might even find that you are able to drive a hard bargain and get freebies that you wouldn’t otherwise be able to negotiate.”

The research also showed:

Almost one third (29%) of car owners in North Scotland typically buy their car with the help of pricey car dealer finance
Those in East Anglia seem to be most savvy, with only one in ten signing up compared to 18% nationally
Seven per cent of car owners in the North East would typically use a credit card to buy a car
Almost one quarter (23%) of borrowers in the Southern region of England admitted to not looking around at all for credit. Six in ten borrowers in Northern Scotland are most savvy and look at more than two different lenders