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BIC Soleil Shavers - Every girl's beauty essential

16th April 2010 Print
BIC Soleil Shavers

BIC Soleil Shavers has launched its new female shavers website at The fabulous, new look site positions BIC Soleil Shavers as every girl’s beauty essential and is set to increase engagement with consumers and drive sales. contains product information as well as fun quizzes to help the user decide which shaver in the BIC Soleil family is best suited to their needs.

The launch of the site also highlights the exciting partnership between Legally Blonde the Musical and BIC Soleil shavers. An on pack promotion with BIC Soleil Scent shavers directs consumers to the website, where they can enter an exclusive pack code in order to enter a competition. One lucky winner will enjoy a VIP weekend, with top price tickets to the musical and a stay in a luxury hotel.

For more information on any of the products in the BIC Soleil family, or others in the BIC shaving range, log onto:

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BIC Soleil Shavers