Citroen sets standard with BCA

Citroen UK achieved a record result in a special Live Online Closed Sale at BCA Measham on 8th April. 

In the biggest sale ever staged by Citroen and BCA in partnership, the manufacturer offered and sold 409 cars and commercial vehicles for a 100% sell out success.  The sale generated a turnover of  £3.26 million, equivalent to 102.3% of CAP Clean across the board.

The event was one of the largest Closed sales ever staged by BCA, with 41 Citroen Approved dealers competing in the auction hall and via Live Online for the sparkling selection of vehicles.  A total of 54 vehicles were sold online, equivalent to 13% of the sale entry.

There was sustained demand for C1, with 64 models sold for an average of 102% of CAP Clean, while C3 averaged 104% of CAP.  Citroen C4 averaged 104% of CAP Clean, with C4 Picasso averaging 100% of CAP.  Fifteen examples of the C-Crosser were offered and sold for an average in excess of 106% of CAP.

Citroen’s commercial vehicles performed exceptionally well, with Nemo realising more than 110% of CAP, Berlingo averaging 108.6% and Relay achieving up to 106% of CAP.

Michael Brown Head of Remarketing for Citroen UK commented “This was the biggest single sale volume ever achieved by Citroen and BCA.  The strong attendance and the confident bidding throughout the sale underlines the desirability of the Citroen range and demonstrates the commitment of our dealer network towards used cars.  To sell over 400 vehicles in one sale on one day is exceptional, particularly during a week when demand seemed a little softer.”

BCA National Account Manager, Paul Dunn added "This high profile event was one of the largest closed sales ever staged by BCA.  The 100% conversion underlines that Citroen is sending the right messages to the marketplace about desirability, versatility and quality of the product range.”