Ski Dubai gets tough for charity

Ski Dubai, the world-famous attraction from Majid Al Futtaim Leisure, is well underway in registration of participants for the UAE’s first endurance challenge to be held on snow.

Modeled on the world’s toughest commando assault course, the Aprilia Ice Warrior Challenge will help raise money for charity providing specialized education and therapy, for children with various disabilities.

The challenge will see participants pushed to the limits of mental and physical endurance, as they compete to finish the assault course in sub-zero temperatures. Participants can be sponsored by friends and family and the person raising the most money will win a Motorbike worth AED 20,000, donated by Aprilia, the leading manufacturer of high performance Motorbikes. Additionally, the person to complete the challenge in the fastest time will claim the title of “Ice Warrior 2010” and a great prize from De Walt tools, totaling AED 4,500.

Lucas Marchand, Operations Manager, Ski Dubai commented: “It is very exciting for us to be building one of the most difficult assault courses at Ski Dubai, for the Aprilia Ice Warrior Challenge. This event will be a personal achievement that people can be proud of and I encourage people to come to Ski Dubai and participate. The Aprilia Ice Warrior Challenge is a wonderful initiative that will not only raise money for a noble cause, but also see contestants draw upon their willpower, strength and determination to complete this contest.”

The course will span over 2 km and contain a web of challenges like commando crawl on a vertical slope, tire runs and other gruelling activities. Scheduled to start at 6 a.m. on Friday June 4th 2010, registration is open till May 21st 2010.

Individuals interested in volunteering or participating simply need to write “volunteer” or “participant” in the subject of an email and send to: marketing@skidxb.com