Designer fashion to go

Newly launched online designer boutique, taralacey.com, is set to entice women who want to feel – and look – discretely sexy with the help of understated but chic fashion choices. 

The site boasts a number of ‘hard to find’ international designer pieces – several exclusive to the site such as Reve and Morphe - including floaty and feminine designs from Amsterdam-based 2Love by Tony Cohen, precision cut pieces from Canadians Tavan & Mitto, Picasso print silks from young Brit, Olivia Rubin and stunning bikinis from Aguaclara amongst a number of other labels not yet household names. 

Accessories include fabulous statement ‘jewellery’ from Fiona Paxton, beautiful fringed bags from accessory designer Sam Ubhi, and exquisite leather belts from Jlynch.

Tara Cowland, the savvy young website founder and style director says “The collections available from Tara Lacey have been handpicked to appeal to women with a certain lifestyle and attitude. Quality and styling take precedence over household designer names”.  

She continues: “The site intends to be a shopping haven for women who have confidence in their own choices and who want to make a style statement at a price they can afford.  It aims to attract sophisticated women of all ages who are keen to explore exciting new labels rather than stick to the tried and tested” says Cowland.

Entrepreneur Tara Cowland, 23, is a graduate of the London College of Fashion and has worked in fashion retail, PR and on online fashion publications.  She has utilised her varied fashion experience to gain an overall insight into online fashion retailing with a view to developing and establishing a website appealing to a niche market:  affordable luxury for women confident enough in their style to recognise quality and cut rather than being swayed by big-name labels.