Cricket sponsor Reebok hits a six with online shoppers

UK consumers are clearly influenced by who sponsors the season’s cricket tournaments, reveals Twenga, the new-generation shopping search engine. Adidas and its subsidiary brand Reebok are the top choices for cricket equipment shopping online, as sponsors of the current Twenty20 World Cup.

Reebok bats are favourite, with visits up 690% in 30 days, ahead of former leader Mongoose.  Adidas cricket shoes are also the first choice with an increase in visits of 276%.

The most popular cricket related searches on twenga.co.uk are cricket bats (visits up 228%), cricket shoes (+372%) and cricket shirts (+533%).