Royal Mail e-commerce engine to support online retailers

Royal Mail has announced the launch of a new e-commerce fulfilment tool to help online retailers manage their inventory, accounts and logistics across multiple on and off-line sales channels, saving them time and money.

The Royal Mail E-commerce Engine is ideal for store-based, online and multi-channel retailers who want to expand their presence to new sales channels to grow their businesses.

The launch of the engine complements Royal Mail’s delivery and warehousing offering for online retailers and creates a truly integrated end-to-end service.

The internet-based tool will integrate seamlessly with a retailer’s existing processes to enable complete visibility and management through a single platform including:

Sales orders - even the ability to combine orders for the same customer
Automated and manual customer communications
Total inventory and stock control with supplier management
Pricing by channel
Webstore and eBay store creation
Management of eBay and auction site listings and sales
Returns and refund processing
Reporting and maintenance tools

The engine is aimed at online retailers with a turnover generally above £500k who want to drive sales and maximise growth opportunities, better communicate with customers and save time on administrative processes, whilst managing costs and efficiency.

Dan Hewett, Head of Small Business Goods Fulfilment at Royal Mail, said: "Opportunities in the online retail market continue to increase as the range of sales channels expands and many businesses either don’t have the time or expertise to take advantage of them in a cost effective way.

"The Royal Mail E-commerce Engine has been developed to give small and medium sized companies the capability to open and exploit new online sales channels efficiently, while ensuring excellent customer service remains at the core of their business."

"Managing stock, payment, logistics and returns across different sales channels is a challenging and complex task, but this tool helps them do that effectively."

Today’s launch supports Royal Mail’s drive to develop products and services that meet the changing needs of its retail customers, helping them to make the most of market opportunities, run their operations as effectively as possible and improve customer service.

For further information, visit royalmail.com.