Brits faking it this summer

Brits are increasingly reaching for the fake tan, confirms Twenga, the new-generation shopping search engine. While traditional sun cream is still the most visited sun care product on twenga.co.uk, searches for fake tan are rising the fastest, up 228% in a month.

Buying habits of British consumers are changing, probably due to health concerns and unreliable summers. Between good UV protection and fake bake, their hearts waver:

- Hard core sun worshippers are still snapping up tanning oil, up 127%.
- Moderates are taking more care, with pre-tanning care up 160%, and tan prolonger up 65%.
- For avoiding problems with sand, sun protection spray is increasingly popular, up 126%.
- Tanning pills are up 48%.

Sun-care product Increase in visits, rank by traffic:

1. Sun cream +62%
2. Fake tan +228%
3. Tanning lotion +116%
4. Sun protection lotion +84%
5. Sun protection spray +126%
6. Tan prolonger +65%
7. Tanning oil +127%
8. Pre-tanning care +160%
9. Facial tanning +108%
10. Tanning pills +48%

Visits as at 20 May 2010, compared with a month before.