LG partners with Topshop for Kate Moss launch

LG is partnering with leading fashion retailer, Topshop, to supply a range of commercial display screens to support its latest high profile launch – the Kate Moss Summer ’10 collection.

Installed prominently in 17 Topshop stores across the UK – including its Oxford Circus flagship and the newly-opened, three storey, 14,000 square foot Knightsbridge emporium – the 65” LG screens – from the M6503C range – were used to premier the much-anticipated short film of Kate Moss by director and producer, Nick Knight. The new film will be shown on loop in the shop fronts of all 17 participating stores to reach out and engage with customers and drive excitement around the launch.

LG’s large format displays are part of Topshop’s commitment to better communicate with its customers and enhance their shopping experience. The latest LG digital signage technology – which aims to involve, excite, inform and increase customer numbers and drive sales – has been simultaneously installed throughout Topshop stores including Liverpool, Manchester, Birmingham, Nottingham, Cardiff and Dublin as well as in the large shopping centres at White City and Brent Cross.

LG’s continued investment in the latest digital signage technologies is driven by the belief in its importance to the future of retail. As borne out by the ISE 2010 survey: The Future of the High Street, 81% of industry respondents believe that powerful digital display packages can improve customer service and more than 90% believe it could actually increase retail spending, which has strong implications for retailers looking for innovative but affordable routes to retail growth.

“We are delighted to have been chosen to participate in this high profile launch by such an iconic retailer as Topshop and also one that is known for both its high street heritage and its constant innovation in the latest retail trends,” says Barrie Guy of LG Business Solutions.

“Topshop’s decision to use the latest LG display technology to showcase its 2010 launch and drive sales is yet another example of the strong support for digital signage that we are seeing in the retail sector,” he adds.

Kyra Oates, Promotions & Events Manager, Topshop said: “Partnering with LG to incorporate these large screen displays into our launch has provided a great platform to showcase the Kate Moss Topshop Spring Summer 2010 film and heighten the environment in our new Knightsbridge store .”